Izameshi: Gourmet Survival

Outlast any disaster with Izameshi, Japan’s trailblazing emergency food brand from Sugita Ace! Designed to keep Hong Kong’s bunkers stocked with flavor, Izameshi delivers a dazzling array of preserved foods—sweets, noodles, rice, and premium cans—that rival restaurant quality. Crafted without chemical additives, these innovative delights ensure variety and comfort even in the toughest moments. With a 3–5-year shelf life, Izameshi transforms emergencies, camping trips, or late-night cravings into gourmet adventures that soothe the soul and spark joy!